: Distributors might boycott HUL & Colgate products in 4 more states #FinanceIndia #StockMarketNEWS Distributors might boycott HUL & Colgate products in 4 more states New Delhi, 3 Jan (KNN) The ongoing
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Distributors might boycott HUL & Colgate products in 4 more states #FinanceIndia #StockMarketNEWS
Distributors might boycott HUL & Colgate products in 4 more states New Delhi, 3 Jan (KNN) The ongoing tiff between the FMCG companies and traditional distributors is nowhere near end with the distributors planning to block Hindustan Unilever (HUL) and Colgate-Palmolive products in other states as well.
All India Consumer Product Distributors Federation (AICPDF) has said that its chapters in Gujarat, Odisha, Rajasthan and Tamil Nadu are discussing a blockade, starting January 4.
The distributors’ body had earlier said that it has decided to stop supplying products of Colgate Palmolive India (Colgate India) in Maharashtra in phases from January 1. This is similar to the action taken by AICPDF on HUL’s products in the state. It had said, “From January 1, no distributor of Maharashtra will sell Colgate’s Max Fresh brand in the market. The following week, distributors will stop supplying Colgate Ved Shakti brand, Colgate toothbrushes the week later and if the situation remains the same, traditional distributors in the state will stop the supply of all Colgate products from February 1. ”
The FMCG distributors are protesting against the price disparities between the traditional trade and business-to-business retailers such as Jiomart, Walmart, Metro Cash & Carry, Booker, ElasticRun, Udaan, etc.
The distributors resorted to this after AICPDF sent letters to FMCG companies demanding a level playing field from the firms in the segment. While all the companies assured to solve the problem after talking with the organisation, Colgate & HUL, under its “obstinate attitude” had no discussion with the distributors body.
Traditional distributors are able to offer retailers margins of only 8-12 per cent against 15-20 per cent offered by B2B distribution firms, both online and offline, since the latter gets better and discounted prices from the FMCG companies because organised trade channels of distributors commit higher volumes to FMCG brands. “Price disparity between the two can kill the business of old physical channels. This disparity robs the retailers of not only that one product that’s not available at B2B platforms but also the physical interaction with distributors which converts into all other kinds of buys. Also, traditional distributors fear that such disparity will lead them to only supplying local products that are not available on B2B platforms and these local products fail to give them enough margins and volumes to survive in the long run,” said brand specialist and founder of Harish Bijoor Consultants, Harish Bijoor as reported by Financial Express.
While HUL spokesperson had earlier maintained that the company “remains fully committed to ensuring that its distributors earn a fair return on their investments , the matter still remains unresolved.